Friday, March 14, 2014

Nokia X Launch in India (Review)

I was fortunate enough to be part of Nokia X Launch in New Delhi. So I was personally very excited to check out this Phone. We were welcomed by Nokia India Managing Director P Balaji with Mobile Phone Business Head Nokia India Mr. Sari Harju. They gave us brief information about the Smartphones market especially about the affordable smartphones. India is third largest smartphone market.


Mr. P Balaji informed that Lumia sales have double year-on-year globally, 2x activations in the second half of 2013 over the first half of the year. Lumia 520 is the fastest selling smartphone. He also spoken about Asha 501 which was the number two smartphone in India across price points.


Balaji said "There's a great opportunity to expand the smartphone portfolio and to introduce the X family in the $100-$190  Band Segment. Nokia X has been available in stores from 10 March and  Nokia X+, XL will be available in the market within 60 days.


Let's Talk about Nokia X Now.

Nokia X- Same build quality and design as other Nokia smartphones. It will run android apps along with Nokia and Microsoft Services. Nokia's Pranav Threw the phone on the floor and also banged it on the table. of course the main point was to show how Sturdy the phone is. I was Actually thrilled to see that and wonder if Nokia would come up with such sturdy phone with waterproof options as well, which I actually asked the Nokia India Head but He was in no position to speak about such progress by Nokia Inc.
Nokia X is priced at Rs 8,599. The X features easy multitasking and also easy usage  of Notification centre which can be customized. It will also have MixRadio which will have 30 million songs. Offline maps will be available from Nokia's HERE Map. Users will also get 7GB of Cloud Storage from One Drive and an Additional storage if one turns on Automatic camera upload feature in Phone.


There will be three ways to download android apps - Pre-loaded key apps, Nokia Store and third party app stores. It showed multiple stores including Amazing Store, Yandex, Opera and others. Nokia X will be launched in Dual-Sim Version in India, which is quiet tempting for mid class users point of view.

Main Key Features of Nokia X

Display    - 4-Inch WVGA
Processor- 1Ghz Snapdragon S4 Dual-Core
Ram         - 512MB
Storage    - 4GB and expandable upto 32 GB
Cameras  - 3 megapixel (Back) No Front Camera
Battery    - 1,500mAh
OS           -  Nokia X OS


Verdict
Nokia X might fulfill the requirements of users who wish to have android apps which are not available in Nokia or Windows Store but the only question I have is about the pricing and why so such low megapixel camera. On the other hand some of the phones in the same price range are offering better quality cameras especially when you see Nokia Lumia which is priced at Rs 7,700. I am sure one will always choose Lumia 520 over Nokia X. But then that's where personal choice comes in. Anyways either way it's a win-win for Nokia only.







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